China meetsglobal sport.

With over two decades of experience spanning Europe and Asia, his background combines hands-on expertise in coordinating international fixtures as a match agent and driving business development for Prozone Sports across Asia. A University of Liverpool MBA Football Industries graduate and recipient of the English Premier League Academic Student of the Year Award, Declan blends strong analytical foundations with real-world industry impact. Grounded in a commitment to fairness and systematic deal-making - stemming from his early work on salary systems for EPL teams - his approach ensures deals work for both the sponsor and the sponsoree. By optimizing exposure and fostering mutual growth, his partnership philosophy is straightforward: let's win together.

Having spent seven formative years in the UK, he combines a Finance background from Lancaster University with a Master’s in Project Management from the University of Warwick, giving him both a commercial and execution-focused perspective on international expansion. Over more than a decade working across China and Asia, Yusheng has built, incubated and scaled consumer brands, developed go-to-market strategies, and managed cross-border supply chain projects. This experience gives him a first-hand understanding of how Chinese enterprises assess market entry, brand positioning, investment priorities and return on investment when expanding overseas. His approach is grounded in commercial clarity: understand the market, define the role of the brand, choose the right partnership, and ensure every investment has a clear strategic purpose. For Yusheng, international growth is not about being visible everywhere — it is about being relevant in the right place, with the right partner, for the right reason.